By Shari Simon | 22nd November 2021
From the capital city of Georgetown to Guyana’s expansive coastal and non-coastal communities, HerVenture – Guyana has been heralded by Guyanese women entrepreneurs as a constant source of business inspiration, innovation, and education.
HerVenture, a mobile learning app, provides women in business with essential knowledge and business skills they need to expand and strengthen support networks and market opportunities as well as build and develop profitable businesses they can manage and maintain efficiently and effectively.
For one aspiring woman in business, Tiffiany Braithwaite, HerVenture reshaped her approach to marketing and offered her ways to develop strategies to grow her business. “My best lesson on the app was marketing, because for some reason those were the questions I had unanswered and the app was able to provide great answers for me,” remarked Braithwaite.
HerVenture also empowers entrepreneurial mothers, daughters, sisters and aunts to step outside their comfort zones, break socio-economic barriers to development and take advantage of mobile technology to balance family, learning and business activities, close the gender gap in business and adapt to changes across local markets.
Similar to Braithwaite, businesswoman Upasna Mudlier of Denmor Garments Manufacturers Inc. shared that HerVenture offered her important tips on developing an ideal e-commerce platform and finding cost-effective ways to build a unique brand.
As the size and number of Guyanese women-owned businesses increase across the country, HerVenture plays a key role in enhancing the business skills development and confidence of all women while supporting their entrepreneurial responsibilities.
