International Market Entry Strategies
Ensure your success in new markets by conducting proper research, selecting the most effective entry strategy and implementing it efficiently.
4 Modules
USD $1000.00
Overview
The International Market Entry Strategies course examines what individuals in organizations need to know and do to ensure the success of new international ventures. You will learn how to research market entry options, analyze them, and then select the most effective strategy for your needs. With this knowledge in hand, you will also discover how to implement and manage your new market entry strategy and build a successful future in your new market.
You’ll have up to 3 months from the date you register to work through the course at your own pace and take your assessment. This course offers you a choice between completing an online multiple-choice exam or completing a final project. FITT’s standard online refund policy applies to all FITTskills online courses.
Course Modules
Planning for International Market Entry
Maximize your odds of success and reduce any risks as you move into a new market by improving your strategic planning process.
Implementation of Market Entry Strategies
Translate all of your research and planning into a successful new market for your business by implementing your market entry plan efficiently and effectively.
Law and Ethics
Ensure your company adheres to legal and ethical best practices as you discover what proactive and reactive measures you should take.
Intercultural Competence
Optimize your market entry strategies by improving your intercultural knowledge and understanding your organization's intercultural strengths and gaps.
What You'll Learn
- Choose the most advantageous market entry strategy based on research and analysis of options and potential barriers
- Excel in new markets by establishing and managing strategic global business alliances through use of research, evaluation, negotiation and continued communication
- Maximize profit and ensure efficient distribution and control by managing direct and indirect exports
- Develop an international business plan that details key business strategies with metrics to monitor success
- Establish and maintain productive business relationships using knowledge of cultural factors in target markets
- And much more
What’s included
- Course eBook, which includes unit-based exercises to help you study (the related answers are also available for download
- Guiding notes to facilitate tracking of key concepts
- Sample exam questions to demonstrate exam format and help you practice for your final assessment
- Assessment flexibility: this course offers you a choice between completing an online multiple-choice exam or completing a final project.
- Video resources focusing on the central issues and concepts of the course and providing practical examples
- Case studies offering real-life examples to help you study and prepare for important business situations
- Mobile-friendly courses: access and download all course materials, including your eBook, for easy reading on the go!
- Essential international trade skills to help you compete in today’s integrated global marketplace
WHAT OUR CLIENTS SAY
Ready to Build Your International Trade Skills?
Start with Feasibility of International Trade through ActioNINVEST Caribbean Inc. and progress through the FITTskills Program toward internationally recognized trade credentials!