FITTskills workshops feature content from FITTskills courses, which have been divided into 4-hour workshops, so that you can focus on specific topics and finish faster. You can earn credits to work towards the same FITTskills credentials.
Overview
Discover how to create the sales and marketing plan you've always dreamed of, along with a new competitive strategy, and strategies for pricing, branding and promotions. By communicating clearly to customers and explaining how your products or services will satisfy their needs and desires, you'll build your market share in existing markets and new target markets.
What You'll Learn
- Ensure you are meeting the needs of current customers and achieving desired goals with properly designed and implemented market research.
- Maximize profits and achieve your business objectives with a customized pricing strategy.
- Create awareness and demand in target markets with a promotion plan that incorporates your most effective tools and communicates culturally appropriate messaging.
- Take advantage of your strengths, competitors' weaknesses and opportunities in target markets by developing a new competitive strategy.
- Promote your organization and make it stand out from the crowd with a great branding strategy.
What’s included
- Workshop eBook, which includes unit-based exercises to help you study (the related answers are also available for download)
- Guiding notes to facilitate tracking of key concepts
- Sample exam questions to demonstrate exam format and help you practice for your final assessment
- Access to the Marketing Products and Services multiple-choice online exam
- Video resources focusing on the central issues and concepts of the workshop and providing practical examples
- Case studies offering real-life examples to help you study and prepare for important business situations
- Mobile-friendly workshops: access and download all workshop materials, including your eBook, for easy reading on the go!
- Essential international trade skills to help you compete in today’s integrated global marketplace
WHAT OUR CLIENTS SAY
Ready to Build Your International Trade Skills?
Start with Feasibility of International Trade through ActioNINVEST Caribbean Inc. and progress through the FITTskills Program toward internationally recognized trade credentials!